Gary Robson’s TED Talk “ Does Closed Captioning still serve for Deaf people?” describes, how important quality captioning are for the D/deaf and HOH audiences:
What if Your Business is Promoting on Youtube?
If you have a Youtube channel, you may not have noticed there is a feature that the community can contribute captions for your videos. It is a wonderful tool if you cannot afford to create your own captions. However, like the automatic captions, it can be prone to quality issues if the content creator is not reviewing them.
There is a trend where people can vandalize the captions. People can take advantage of the feature by adding their own commentary and jokes. These issues with the automatic and community contributed captions need to be kept in mind when captioning your content. It is the content creator’s responsibility to ensure quality captioning.
What Can You Do to Promote Quality Captioning
- Follow the FCC ( Federal Communications Commissions) Guidelines.
While the FCC does not apply to every video situation, it is a good idea to use the FCC captioning quality guidelines as a reference.
- Don’t put up captions without checking.
Whether you chose to allow others to contribute captions or do them yourself, check over for review. Make sure they are correct and accurate as possible.
- If you are a content provider or business, please respond to any inquiry if there are captioning problems.
Be responsive if there are captioning issues. Allow the audience to give out feedback on how to improve your captions in the future.
- Speak up to promote quality captions.
Help do your part to speak out when captions are poor quality. Poor quality captions should never be accepted and improving the quality of captions is a must.
“We wouldn’t tolerate grainy pictures, sloppy camera work, poor audio quality, bad lighting. Why should we tolerate bad captioning?”–Gary Robson
Poor quality captions is an issue. Many people who use videos should be mindful to caption their videos properly. Youtube automatic closed captions should not be used as a substitute. Everyone (including the hearing) should encourage quality captions. This will help ensure that accessibility is available for everyone.